Along a path of evolution we are often confronted with crossroads and great opportunities. We are excited to move ahead on the same direction or be agile to change and adjust to market conditions. When we decide for change that impacts us professionally and personally we have to be ready for a Shift.
“Shifting” according to the Merriam-Webster dictionary is:
to change place or position
to change direction
to change gears
to assume responsibility
to go through a change
All of the above do apply to Bridging Value transformation.
After almost 2 years in business and 5 from its conception, we have decided to:
a) reposition the company’s focus and drive;
b) integrate new and more robust competencies;
c) address the market needs from a different perspective
The biggest leit-motiv for the “shift” is trust.
As a matter of fact to grow we have engaged people who we have been trusting over the years as friends. Trust is manifested in various levels; let me share the 3 most relevant to us.
To oneself: getting guidance from friends is very important because it is without bias. If they tell you something it is open and honest.
To each other: business partnership and friendship can provide great synergies and understanding. In times of challenge, I’d rather share it with both a friend and partner.
To our clients: Mutual trust is a sacred value which uses its own language. Clients rely on valued colleagues and friends because they trust each other and can push beyond normal limits. That is the definition of success.
Our focus is on two areas that we consider intimately linked: Disruptive Energy and Intelligence of Things.